Low Website Traffic: Causes & Solutions
“I have a new website but the visits are low.
What can I do to increase my website traffic?”
Before we start proposing solutions and ideas to promote your website, we need to find the causes that lead to low website traffic.
Even if your website is new, there may be design, structure, code, or optimization errors. In this article, we aim to help you identify these causes and suggest solutions for each case.
SEO, SEO, SEO.
In the past, when we talked about the physical space where there was a business or a store, the 3 most important factors for customers to find it were: location, location, location.
In the world of the internet, there is only one way for your potential customers to find you: optimization.
It is not easy to spot errors that may be present in the optimization of your website. You may have been told that your website is optimized. But is it valid?
If you want to know more about website SEO, we suggest you check out the following articles:
- Website Optimization: When 1st place is not an SEO indicator
- Website SEO: Are you sure your site is optimized?
If you are interested in a free SEO evaluation of your website, do not hesitate to contact us.
A. Information at a glance
When a new user visits your website, the following questions must be answered within the first 4 seconds:
• What kind of website is it?
Is it a business website, an online store, or an online application?
• What is its content?
What will the visitor find on this website? Will he find information about a business, product, service, or anything else?
• What should the visitor do?
Should he fill out a contact form, buy products, sign up, or just find any information he might be looking for?
Try to see your website through the eyes of a visitor who knows nothing about your business. Are the above questions answered?
Is it easy for your visitor to browse your website? Websites that have a lot of information gathered on one page, disorient the visitor and do not help him to choose which of all the options is appropriate. When we “bombard” the user with a lot of information, we confuse him, as a result of which he leaves the website.
Users do not want to be educated in order to understand how to navigate your site. They want to know quickly and easily how to find the information they are looking for.
The key to displaying information is the structure and strategic categorization of the content. Review the ultimate purpose of your website. See if with the present structure and ranking of the pages you facilitate the visitor to reach the final step.
Responsive design allows your website to adapt to all screen sizes. This means that when you visit your website from a computer, the layout is suitable for a relatively large screen width. Obviously this device is not suitable for tablet and mobile screens.
If your website is not responsive, you are excluding at least 70% of visitors.
The belief that a website is enough to be designed for computers, belongs to 2008. Many years have passed since then and the use of mobile phones has changed significantly.
In order for your business to survive, grow and stay ahead of the competition, it must adapt to technological developments and modernize.
We are here to help you. If you have any questions or need our opinion, do not hesitate to contact us.