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Mobile Optimized Website: What is Responsive Web Design

Responsive Web Design is nothing new. But it is necessary on all websites.

You often hear from us professional technical terms that sometimes are not fully understood. The term Responsive Web Design, which has become quite popular in recent years, refers to the design of a mobile website.

How is a site that has a Responsive Design different from one that does not?

In the early 1990s and almost two decades later, all websites were made for computers. This means that they had such a layout and design, which was absolutely easy to use when the user visited them from any pc or laptop.

When the first smartphones appeared in the mid-2000s, the scene changed dramatically. Websites designed for computers were no longer easy to use for mobile users. But why; The answer is relatively simple: imagine that you are trying to fit a 35cm wide painting. in a frame with 1/5 of its width. You will either have to crumple the painting or cut it out.

A website designed for computers on a laptop looks like this:

A website without responsive design:

If we had not designed the website for mobile, on smartphones it would look something like this:

Fig. 2: The home page of the Manoli Canoli website as it would look if it were not Responsive.

If you had the cell phone of Figure 2 in your hands and you wanted to browse the site, how would you do it? First, you have to zoom in so you can read the text because this font is too small for the mobile screen. Second, you should move the page to the right to read the rest of each sentence and again to the left to read the following line. At the same time, you should scroll down the page to see the rest of the information. You should repeat these moves as many times as needed to find the menu or read an entire sentence. It does not seem very practical, does it?

Mobile Optimized Website

What happens when we design a mobile website? See Figure 3 below:

In Figure 3 you see the home page of the Manoli Canoli website as it really is: Responsive. You will definitely notice some differences in appearance between Figure 2 and Figure 3. Let’s see these differences in detail:

1. The layout of the mobile website has changed compared to the layout for computers. You do not need to zoom in or out to the right of the page. All you have to do is scroll down the page.

2. The menu changes from horizontal (see Figure 1) to a menu adapted for mobile phones. Where is it; In the upper right corner of the mobile website. This menu is displayed with 3 horizontal lines and on some websites, it is on the left while on others it is on the right. The hamburger menu, as it is called, is now used even on web pages for the computer.

Mobile Website: The Benefits of Responsive Design

Clearly, there are many benefits to designing a mobile website. In the world of the internet, anything that makes it easier for users also benefits your business.

For any website, 2 are the most important:
1. Find it for potential customers
2. Its ease of use.

Finding your website for those who are looking for your products or services is the first step to visiting it. However, in order to be converted from visitors to customers, they have to stay on the website for several minutes and see more than one of its pages.

“I’m not interested in appearance. As long as the site works, I do not want it to have Responsive Design.”

Although we honestly hope you have not thought about this phrase, we will explain why you should be interested in your website’s appearance.

1. More than 60% of the visits to each website are made on mobile phones or tablets. If your website does not have mobile web pages, you automatically block these users. Therefore the chances of having sales from mobile phones and tablets are reduced to a minimum.

2. It is FREE. No website is complete if it is not responsive. All the websites that we build at NODETRACK® have a responsive design and we do not charge even 1 cent for this.

3. Responsive design enhances the SEO of your website. When a user searches from their mobile phone, Google will prefer to display responsive websites.

4. Increases the stay of visitors to your site, because it is much easier to use. When a visitor stays on your website for a long time, they see more pages, and thus the chances of a sale increase.

You know better than we do that in order for a business to survive and thrive, it must adapt to change and development. If your website does not have a responsive design, you are lagging behind the competition and damaging the online image of your business.

Is it time for your website to become responsive? Contact us to discuss how we can improve your internet presence.