MANOLI CANOLI’s e-commerce website was built in order to replace the business’s old website. While the prior website served both Olive Oil production and the Restaurant, the new website is focused only on the company’s Olive Oil activity. As the business grew, the owners realised it was time to promote the 2 activities separately. Having two websites instead of one, led to better SEO scores since we focus on specific keywords. Additionally, we are able to perform more successful and targeted marketing actions focused on the different types of customers separately.